lur® apparel Introduces Wear It Forward:
Buy One, Give One Week of Education

CINCINNATI, OH – Sustainable and ethical fashion brand lur® apparel announced a new program to increase the social impact of purchasing new clothing. The company is calling the new commitment, “Wear It Forward.” Now for every item purchased on the company’s website, lur® apparel provides a woman in rural Guatemala with a week of vocational… Read More
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lur® apparel Fastest-Growing Women’s Ethical Fashion Brand in U.S.

CINCINNATI, OH – Sustainable and ethical fashion brand lur® apparel announced today that after two quarters of remarkable growth the brand is now the fastest growing women’s ethical fashion brand in the United States. The two year old brand is now available in over 400 stores in North America. “When we started this brand we… Read More
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Nationwide Search Recognizes Female Leaders in Sustainability

CINCINNATI, OH – Over the past five weeks lur® apparel, a sustainable women’s fashion brand, held a nationwide search to recognize women committed to working for social and environmental causes. The search, called the 2013 Sustainable Leader Award, included a round of nominations followed by a round of voting by visitors to the lurapparel.com website…. Read More
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lur® Apparel Launches Nationwide Search for Leaders in Sustainability

lur® apparel, a sustainable fashion brand for women, is searching for individuals committed to people and planet. Since the brand’s launch, lur® has been inspired by the work many are doing to benefit eco-friendly and social causes. Read more…
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Disruptive Sustainable Fashion Brand To Launch at WWIN

LAS VEGAS, NV – Textile industry veteran, Mark Heiman, along with co-founder Alan Brown, are launching a new sustainable fashion brand called lur™ at Women’s Wear In Nevada on August 20th. “We are excited to launch lur™ at WWIN this month. lur™ is ‘Fashion for Change’ because we believe it is the first time that… Read More
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5 Reasons Why a Partnership Educating Guatemalans is a Model for the Fashion Industry

In partnership with non-profit Miracles in Action, Tulong, LLC., parent company of lur™ and Repair the World®, two sustainable clothing brands based out of Cincinnati OH, provides funding to support vocational training to Guatemalans living in extreme poverty. The classes will focus on basic sewing and foot loom techniques. In turn, these skills are used… Read More
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